FMO builds on the strengths of Yahoo!'s advertising and merchant programs.  It offers clients a full range of marketing options from targeted advertising, promotions and direct marketing to actually enabling a business to conduct online commerce, provide merchandising services, and support loyalty programs.

FMO is designed to leverage Yahoo!'s consumer brand, trust, loyalty and relationships without violating user privacy or interrupting the online experience.  FMO is a comprehensive, measurable and integrated solution.  Through FMO, Yahoo! provides a full menu of marketing programs that can be customized to reach targeted audiences through a variety of online marketing techniques.  The highly-targeted approach of FMO is designed to increase marketing and sales efficiencies.

"FMO is a platform of interactive marketing services that take advantage of our media, direct services and communication tools to meet marketing goals," said Anil Singh, senior vice president of sales at Yahoo!.  "Whether it's awareness, traffic, distribution of products and services, account acquisition or e-commerce, Yahoo! can build a comprehensive program using FMO."

Because FMO elements can be integrated with each other, clients can find increased efficiencies by concentrating their media programs on one network.  "For clients that are looking for ways to translate clicks into sales," said Seth Godin, vice president of direct marketing at Yahoo!.  "FMO is a platform that helps them go beyond the banner, to combine media with interaction and with commerce."

A Menu of Marketing Options:  Fusion Marketing Online

Working with FMO and Yahoo!'s sales force, clients are provided with a diverse menu of marketing options.  FMO gives clients the technical and marketing foundation to create programs that are targeted, measurable, and scalable.  FMO elements include:

• Media:  banner advertising; sponsorships; event marketing; promotions; traffic building; product placement; content distribution; enhanced ad units; effectiveness research.
• Direct Services:  Yahoo! Store; Yahoo! Shopping; merchant programs; direct marketing; custom promotions; customer acquisition programs; curriculum and permission marketing; integrated offline promotions; Web site design and hosting.
• Communications:  targeted email; chat events; content distribution services.

The FMO approach is specifically designed to integrate multiple forms of marketing messaging online and to make Internet media programs more effective.  "It's not about rich media, interstitials or technology," said Singh.  "With the launch of  FMO, we have created a unique platform for clients that want customized solutions."

About Yahoo! Inc.

Yahoo! Inc. is a global Internet media company that offers a branded network of comprehensive information, communication and shopping services to millions of users daily. As the first online navigational guide to the Web, (www.yahoo.com) is the single largest guide in terms of traffic, advertising, household and business user reach, and is one of the most recognized brands associated with the Internet. The company has 18 international Web properties outside the United States. Yahoo! has offices in Europe, the Asia Pacific and Canada and is headquartered in Santa Clara, Calif.